There is nothing more frustrating then seeing your hard earned dollars go into a PPC campaign that is not delivering the return on investment that you’re aiming for, however sometimes the fix is right under your nose. The art of successful PPC campaigns on Amazon begins with a finely tuned, optimised listing that speaks directly to your audience and compels them to take that crucial next step – making a purchase. Because let’s remember, PPC success is not just about attracting traffic. It is about converting that traffic into sales. In this article, we will explore the pivotal role of fully optimised listings in significantly increasing your chances of converting incoming traffic through PPC.