Why Social Media Alone Won’t Grow Your Business: A Full-Funnel Approach Matters

If you're a small business owner in Christchurch or anywhere across New Zealand, you’ve probably felt the pressure to focus your marketing efforts on social media. It makes sense—social media is everywhere. It’s engaging, immediate, and seems to be where the action is. In fact, I’ve often found that the first question clients ask me is, “Can you help us with our Instagram strategy?”

But here’s the thing: social media is just one piece of the puzzle. While it’s an important tool in any marketing strategy, relying solely on social media won’t bring the sustainable growth your business needs to thrive.